Chefs have become trendy, so has food. The number of start-ups in the food industry has increased considerably of the past years. Launched in 2015 by Pippa Murray, Pip & Nut is one of the best examples of this growing trend, with a presence in over 5,000 stores across Europe. Its healthy range of peanut butter and almond milk proves that experience is not always necessary to come up with a successful and innovative concept. Pippa explains everything in a interview to The Challenge Project: